Bigo Live's "Live Room Lottery" feature is a powerful tool to boost viewer interaction, attract more followers, and create excitement during streams. By hosting giveaways, streamers can reward loyal fans and encourage new viewers to stay engaged. This guide will walk you through setting up a lottery and share strategies to maximize participation.
How to Set Up a Lottery on Bigo Live?
Step 1: Access the Lottery Feature
Start your live broadcast as usual.
Tap the "Gift" or "Interactive Tools" icon (varies by app version).
Select "Lottery" or "Giveaway" from the menu.
Step 2: Configure Lottery Rules
Prize Selection: Choose between virtual gifts (e.g., diamonds, stickers) or real-world rewards (e.g., merch, gift cards).
Entry Requirements: Set conditions such as:
Following your account
Sending a minimum gift value (e.g., 10 diamonds)
Commenting a keyword (e.g., "LUCKY")
Duration: Decide how long the lottery will run (e.g., 5-30 minutes).
Step 3: Announce Promote the Lottery
Clearly explain the rules at the start of the stream.
Use eye-catching visuals (e.g., on-screen text or banners).
Remind viewers periodically to join before time runs out.
Tips to Maximize Lottery Engagement
1. Offer Desirable Prizes
High-Value Virtual Items: Diamonds, exclusive badges, or VIP status.
Personalized Rewards: Shoutouts, private chats, or custom content for winners.
2. Encourage Sharing
Ask viewers to share your live link on social media for extra entries.
Reward participants who bring new viewers with bonus giveaways.
3. Time Your Lottery Strategically
Host giveaways during peak hours (evenings/weekends).
Run frequent mini-lotteries to maintain hype throughout long streams.
4. Engage Non-Winners
Offer consolation prizes (e.g., discount codes for your merch store).
Announce future lotteries to keep followers coming back.
Common Mistakes to Avoid
❌ Unclear Rules – Confusing instructions discourage participation.
❌ Ignoring Winners – Always deliver prizes promptly to build trust.
❌ Overusing Giveaways – Balance lotteries with regular content to avoid attracting only reward-seekers.
Why Use Live Lotteries?
Increase Viewership: Giveaways attract new followers.
Boost Gift Revenue: Fans often send more gifts to qualify for entries.
Strengthen Community: Rewarding loyalty fosters long-term fan relationships.
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